Video Closed Captioning:
good morning good afternoon good evening
folks michael zuber one rental at a time
we have a very important topic for
entrepreneurs and that is the importance
and the difficulty of focusing on one
thing getting that one thing going to a
certain level before you branch out and
do others but to have this conversation
we must bring on an entrepreneur and my
friend stratton brown is here how you
doing buddy
i’m doing great thanks for having me on
mike absolutely this is a this is an
important topic i see this i see this a
lot in myself i see this a lot it’s just
an investors trying to do one rental at
a time i see it a lot now that i
expanded my reach to entrepreneurs
and
it frankly is
i guess somebody call it a difficulty
the difficulty most people have
staying focused because there’s lots of
opportunity there’s distractions there’s
wants needs and desires there’s copycat
there’s all of these things
that kind of pull you in different
directions so what do you think about
the difficulty of staying focused
well it’s the hardest thing ever i mean
think about
so i started one company then i started
two more
i guess you know what i’m saying yeah
like that like bam bam bam well i had i
see this knee and we can capitalize on
this oh we can take this thing to 100
000 a month easier let’s do that but
then like it still takes away
from like the main thing and like you
got to keep the main thing
the main thing because it’s so easy and
we can apply this to everything because
the one thing’s really good
but then i like i was just reading
outwitting the devil by napoleon hill
okay
and the number one way the devil gets
people is by having them drift and not
having definitiveness definiteness
of purpose
right so going at one thing with 100
pure intention this is what i’m going to
do
and being focused right so
for example
let’s say if our criteria of where we’re
going to buy a house is too large we
keep jumping from market to market yeah
we have no definitive of purpose
for me like okay like what company are
we really going to take in
um i was listening to a podcast with a
dude who makes like 200 million dollars
a year he’s 28 his company was like 20
million a year wow in e-commerce and he
was like well i picked this company
beca and i said this like can i take one
percent market share of the world
of the product and then number two can i
do it for 50 years
if i have those two things that i’m good
okay wow
wow so for me again trying to help
people in in we’ve had this conversation
privately something i did not appreciate
until after i left work because my my
superpower
is staying focused right
and rule number one on my o rat rules
that’s now hanging in the lobby of my
office is focus and for the people i
teach and talk about it’s a buy box
right
and your buy box has got to be hyper
focused like when i started in fresno
was about half a million people
my buy box was less than one percent of
the market and it was less than one
percent of the listings let alone the
market
and i didn’t change that buy box for
almost three years
that is
you know sitting back now i realize it’s
a superpower because i got really good
at what was well it is called the
mayfair that’s where i bought for for
first couple of years and
you’re right now that i try to coach
people
like
i can’t tell you how many people come
come to me after seven days
and tell me they want to have multiple
buy boxes i’m like
what part of three years or you know a
minimum of six months do you not
understand
if you if you if you get a second buy
box after seven days you’ve learned
nothing in fact i will guarantee you
you’re going backwards because you don’t
have any confidence yeah you’re not
you’re you’re you’re remembering this
when it’s over here and let alone go to
a freaking different market right it’s
one thing to go to the mayfair and then
old fake gardener clovis which you could
drive to then i’m going to invest in
dallas texas no cleveland ohio nope
detroit nope miami
it’s you start getting negative leverage
yeah and you just go nowhere
and i mean we can talk about the brandon
turner thing like if we’re building a
bridge across the lake we’re building
multiple bridges
and that is one thing
but then like you’re waking up with a
purpose every day like all right
this is what we’re going to this is what
we’re going to attack and this is what
i’m going to do every day and that way
you can know and there’s no new learning
curves because at the same time like
even though i delegate really well
for most of our businesses that means i
need to learn a completely new skill
and then i lose that traction that i’m
going and i’m competing with other
people who develop that skill over a
10-year period of time and i’m brand new
and i’m betting on myself being able to
learn really really fast and implement
even faster right right but if you stick
to that one thing you develop that those
skills for 10 years then you start to
see exponential returns
yeah so i don’t know the brandon turner
bridge analogy uh so maybe you can share
that with me but what what i envision is
you better learn how to build a damn
bridge first
right because otherwise all of we’re
going to crash i don’t know that analogy
so let’s say we’re trying to get across
the river okay all right and we build a
bridge
and we get halfway there and like you
know what no i’m gonna build another
bridge a better way oh we go and we
start over oh yeah and so we go and we
build that bridge yeah and like oh you
know what i’m i can build a bridge that
looks even better and it’s gonna be
purple and then you go and start another
one
yeah oh you know what nope not that one
it’s gonna be pink it’s gonna be made
out of marble
and it’s gonna be the biggest bridge
ever right but then that’s what you see
with all these people trying to get into
anything whatever space like you want to
call it right yeah i have like young
dudes coming to me all the time saying i
want to get into wholesaling like all
right bro
and then like oh you know what nope i’m
going into drop shipping
oh you know what no i’m gonna go do door
dash oh and you don’t know i’m gonna go
do this i’m gonna go do that i was like
bro you’re not developing any skills got
it
got it
yeah um
that’s interesting yeah so you just
never crossed the river but you’re gonna
never cross the river you’ve got a lot
of half built bridges well a lot of half
built bridges but you never really truly
got to what you wanted which was
financial freedom freedom a business
whatever it is it’s it’s so worse than
that you’ve wasted time that you’ll
never get back
um you’ve spent money in most cases
because the supplies to build a bridge
weren’t free you won’t get back there’s
no roi i mean that’s the big thing for
me i talked about the daily financial
news this morning was time actually was
my interview at eight was return on time
yeah lots of us talk about roi
some of us talk about cash on cash
i think we need to talk about return on
time
there’s not enough return on time being
talked about because
i know people don’t want to hear it but
money comes and goes you could always
make more money that might rub you the
wrong way i don’t care it’s true
all of us
can’t get time back we can’t rewind the
clock
once it’s spent tomorrow’s spent
you can worry about today and tomorrow
but
yesterday was spent so what do you think
about return on time being a metric we
need to track and talk about
i don’t think anybody talk like talks
about it enough and like people get butt
right when i charge for my time yeah
yeah what am i i mean this is time i
could spend with my family this is time
i could spend on my businesses this is
time i could spend bettering myself like
there’s all these things that my time
goes into
and i can even apply it even more i only
get my son for half of his life because
he spends the other half with his mom
yeah right so now we have that so
anytime you’re taking away from that is
taking away from my family time and
creating a better life to my family yeah
so all like people don’t understand like
the time metric enough like they just
think it’s like one thing like they’ll
go spend it willy-nilly but they’ll go
do whatever they want with their time
like no bro like it’s
it is the most finite thing ever and in
all business the way you make the most
money is you buy back people’s time at
an exponential rate
how does amazon so big oh we’ll get you
a package in a day yeah and you can go
online so you don’t have to go to the
store anymore so you just saved
everybody in the world all the time and
returns are easier and all that other
aspect yeah you’re right
yeah return it’s funny when you talk
about charging for time because i refuse
to do it
for the longest time it was only one of
our conversations a year ago i’m like
okay fine i’ll break down and i’ll i’ll
sell little half-hour slivers
but yeah i was like i don’t like i do
this thing in the morning and by 10
o’clock i’m done
i don’t yeah i’m done i schedule things
it may look like i do stuff all day but
i don’t i 10 i’m done
i’m like i’m not selling half hour
widgets or time anymore so
but now you know it’s been fun but yeah
i’m
it’s a it’s a weird thing people people
get really cranky
yeah it’s weird
yeah people don’t value their time
enough
yeah it’s the only thing you’re never
getting back yeah i gotta i gotta talk
about that more return on time i gotta
create i gotta create something i gotta
take that note there’s something there
i’ve got to talk about more
yeah i mean jumping asset classes dude
like you like it’s a return on time that
you don’t get like if you’re going from
houses
and then you’re going to storage it has
been a bloody journey into storage for
us yeah if i would have just done houses
that’s fine let alone learning a new
market like let alone learning all these
other things yeah you don’t get that
time back and then you have like the
time value of money how much like if i
didn’t have that learning curve what
else could i be putting all the energy
into it like doing those other things
yeah
yeah we’ve got to talk about this more
there’s something there return on time
needs to be something we we focus on
more because again that analogy of how
bridges talk about return on time being
completely garbage like negative
negative just never get across the
bridge but the time is still spent
that’s not good not good so strat how
can people find you because you are
truly helping people
um five on instagram tick tock and
youtube all at strat daddy and i never
mention my podcast i should mention my
podcast before um the winning move
podcast is my podcast i interview
entrepreneurs and real estate investors
and how they bounced back from really
really bad times yeah very cool thanks
ryan appreciate it
thanks mike